Beyond The Table
Business development and marketing for the conflict resolution practitioner
Are you a passionate conflict management professional eager to develop a thriving practice?
Our course is specifically crafted to address the unique challenges and opportunities within the conflict resolution field. Benefit from the insights of industry experts who have successfully established and scaled their conflict management businesses. Engage in practical exercises, case studies, and collaborative discussions to apply your newfound knowledge in real-world scenarios.
As you proceed through the course, you will be supported by coaches and mentors who can help you to apply your learning to your own specific situation and aspirations. By the end of the course you will have a complete business plan and a clear map for your future development.
In this video, Dr Samantha Hardy talks you through what’s in the course.
The course has 12 modules, which each include 6-8 lessons and activities. Each graduate also receives 2-hours of one-on-one business plan review sessions. There are optional business brainstorming sessions throughout the year, and you can pay for additional individual business coaching sessions if you want more personalised support.
Your "why"
In this module you will consider how you got here and why you want to create this business. If you are not clear about your purpose, it’s easy to get side-tracked, to send mixed messages, and to waste time on things that are not aligned with your values and goals. You will send time looking at your personal experiences, your values, your reasons for being in this field of work, and your vision for the future. You’ll also practice distilling that into one line that your customers can relate to.
Your ideal clients
Not all clients are created equal! Knowing your ideal client helps you to design your services to better meet their needs, and tailor your messaging to resonate with the specific interests of your target audience. In this module you will clarify who are your ideal clients, where to find them, how to connect with them, and how to best support their needs.
Your competitors
Before setting up any business, it's important to understand the market, and in particular your potential competitors. In this module you will learn how to engage in market research to identify your competitors, discover what you can learn from them, describe how you are different from them, and explore ways to turn competitors into collaborators.
Your brand
A clear brand helps create a distinct identity for your business, and builds trust and credibility, which is particularly important when working in the sensitive area of conflict management. Branding is not just about a logo and aesthetics; it is a strategic tool that influences how a business is perceived by its audience. In this module you will look at your business name, your colour scheme and fonts, your logo and your imagery.
Your website
Your website is often the primary point of interaction and information dissemination between you and your prospective clients. It is important to demonstrate your credibility and professionalism, but also to build connection and trust. It is a versatile tool for communication, marketing and interaction, and is essential for your business. In this module you'll consider different ways to develop your website, what kind of content and images you need, and how to maximise it for web searching.
Your social media
Social media provides a dynamic and influential platform that can enhance communication, build relationships and amplify the reach of practitioners. Social media allow you to engage with potential clients, distribute content, make your brand visible, network, and increase your impact in your community. In this module you'll learn how to set up your social media profiles, which platforms are right for you, how to manage scheduling and posting, and handling interactions through comments and messages.
Your content
Content marketing establishes your expertise and builds trust and credibility. It also promotes conflict management as a field and raises awareness in the broader community. You'll learn how to use blogging, podcasts, keynote speaking, newsletters and other forums to share your content. You'll also discover how to harness the power of AI in developing your content.
Your pricing and sales
Once prospective clients have found you, the next step is for them to actually engage your services. You need to know how much to charge, and how to turn enquiries into business. As conflict management professionals, we have skills that can make the sales process comfortable, personal and rewarding for all concerned. In this module you'll consider pricing your services, how to manage enquiries, what to do in introductory consultations, and how to optimise your clients' experience from initial contact to post-service follow up.
Your networks
In a service based business like conflict management and resolution, networking is essential. Clients are not always aware of the services you offer, or how to find them. Much of our work often comes from referrals from others and so building and maintaining strong relationships with our networks is essential. There are also particular considerations in networking in the conflict field that need to be carefully navigated to avoid ethical issues from arising. In this module you'll discover the power of networks, as well as how to establish and nurture them.
Your ethics
You have probably already learned about the ethical requirements of engaging in mediation and coaching practices. However, there are also particular ethical obligations and dilemmas involved with marketing and selling conflict-related services. In this module you will learn how to run, develop and market your business ethically.
Your documents
As well as attracting prospective clients, once they are ready to engage your services, it's important to have the right documentation and business processes to make service provision a smooth and transparent process. In this module you will develop relevant documents (information sheets, brochures, agreements, invoices, etc.) necessary to actually run your business. You'll hear from practitioners who have very different approaches to how they use these documents, and you'll be able to develop your own portfolio of documents that align with your practice and your brand.
Your professional support
Working as a professional in the conflict management field can often be a lonely business, particularly if you are a one-person enterprise. It is important to ensure that you have the right professional support to help you continue to provide quality services in an ethical way and to maintain your own wellbeing. In this module we consider the kind of support you need, including debriefing, supervision, reflective practice groups, collaborations with others, and possibly a business coach.
BONUS:
Personal business plan review
At the end of the course, Nick Carter will provide you with two-hours of one-on-one individualised feedback and coaching to support you to review your business plan.
PLUS:
Business brainstorming sessions
Throughout the year we will be offering four 2-hour business brainstorming sessions. These will be live on zoom, and any students in the course can attend to participate or just listen and learn. Students can submit questions or topics for discussion in advance of these sessions and then attend live to discuss these with Megan Lewis and other participants.
ADD ON:
Individual business coaching
Meet some of our presenters
Dr Samantha Hardy
Dr Samantha Hardy is the principal of Conflict Coaching International, and the Director and Lead Trainer for CCI Academy. She is an experienced mediator and conflict coach and the founder of the REAL Conflict Coaching System™. She provides conflict support to managers and leaders across the world. She also provides professional development training, supervision and mentorship to mediators and coaches who work with clients in conflict.
Megan Lewis
Megan has been providing professional conflict resolution services on the mid north coast of NSW since 2011 and established The Resolution Network in 2013. Prior to embarking on a formal career in mediation, Megan spent 18 years working as a communicator across a range of industries and held managerial positions in the corporate and not-for-profit sectors with responsibilities across Australia, New Zealand and Asia. Megan is passionate about helping people find solutions and make well-informed choices for their future when they find themselves in conflict. In addition to mediation services, Megan provides communication coaching and small group training.
Nick Carter
Nick is a mediator and family dispute resolution practitioner in the process of setting up a collaborative practice. He has a background as an entrepreneur and has extensive experience in sales and marketing.
Peter Hanson
Peter Hanson runs a conflict resolution practice, providing Family Dispute Resolution for separated parents. He runs a highly successful Facebook group with over 6000 members.
Sarah Blake
Sarah Blake is a business strategist and highly experienced mediator. She has been running her own practice for many years and received many awards for her innovative approach and dedication to the field. She is a regular guest on television and radio, speaking about all things related to conflict.
Vesna Cvjeticanin
Vesna is a mediator who specialises in elder mediation and workplace/business conflict. She also runs a weekly radio program Mediation Today in which she interviews mediators from Australia and internationally about their practice.
Laura May
Laura May PhD is the host of the Conflict Tipping Podcast at Mediate.com. She was previously the Executive Director of the International Mediation Institute.
Tamir Berkman
Tamir Berkman is a divorce coach, guiding men through separation. His lived experience, counselling studies and self-development journey all contributed to creating his unique program, teaching tools and techniques in a way that is approachable, practical, and masculine. Tamir is working with men via zoom, as well as offering equine assisted co-parenting programs.He has a vision to change how people separate, and the mission to highlight men’s emotional superpowers. Tamir has a counselling diploma and is an equine therapist.
Scott Dutton
Scott Dutton, aka "the Conflict Whisperer + Fun Maker" is an accredited mediator and social worker. He was the 2021 breakthrough speaker of the year (Professional Speakers Australia) and is a certified Speaking Professional.
Tammy Lenski
Dr. Tammy Lenski works with individuals and organizations worldwide to address conflict in ongoing personal and business relationships. Co-founder of the world’s first master’s degree program in mediation in 2002 and one of the world's first online mediators for eBay in 1999, Tammy was recognized by the Association for Conflict Resolution in 2012 for innovative and pioneering work in the field. She can be found online at TammyLenski.com. She is the author of two books: Making Mediation Your Day Job and The Conflict Pivot.
Emily Barnes
Emily is a lawyer and mediator who runs her own practice, Dewberry. Emily is passionate about the work that she does and it shines through in her tireless and compassionate engagement with parties throughout the mediation process. Emily is known for her fearless approach to conflict and clear communication skills when unpacking complex problems so that parties may remain calm and focused on their path out of conflict.
Shelby Timmins
Shelby Timmins is the heart and soul behind Divorce Done Differently. Before stepping away from traditional legal practice, she was an Accredited Specialist in Family Law. She has over 18 years of family law experience, much of this at one of Sydney's most respected family law firms. Realising she wanted to practise outside of court and in a more family friendly way, she stepped away from practising law and established a boutique dispute resolution business, Divorce | Done | Differently.
Margaret Halsmith
Margaret is the Principal Mediator at HDR (Halsmith Dispute Resolution) and the sole practitioner. She came to mediation over twenty years ago after a career in psychology and education. As well as her mediation practice she offers experienced and new mediators individual and very small group coaching and supervision.
Debbie Dunn
Debbie is an accredited mediator under the national standards and holds a Graduate Diploma in narrative therapy following two years of study at the Dulwich Centre in Adelaide. She is an experienced advocate, narrative mediator and therapist.
Meredith Paige
Meredith is a country chick with a big-city work ethic! She believes in giving regional and small businesses the tools they need to make their DIY marketing more effective.
Claire Holland
Claire Holland is a conflict management specialist with global experience in mediation, group facilitation, coaching, and training. She is an experienced educator, and has developed multiple training resources and curriculum in conflict and peace studies. Claire also works as a project-based consultant advising, supporting, training, and building capacity of individuals and groups to better manage conflict.
Bianca Keys
Bianca is a highly experienced mediator, educator, and conflict management coach. Bianca has a legal background but has worked exclusively as an ADR practitioner since 2004. She specialises in commercial, workplace, health care and personal injury disputes and holds current mediator and conciliator appointments with a number of State, Federal, and Industry Panels, Commissions, and Ombudsman services. Bianca served on the Mediator Standards Board (MSB) between 2014-2022 and was Chair of the Board from 2019-2021. She is particularly passionate about supporting a next generation of highly capable mediation professionals via training, supervision and mentoring in Australia and overseas.
Carole Grace
Carole Grace, was at the forefront of mediation in Victoria, Australia, as one of the first mediators trained and appointed to a Victorian Government pilot project to provide a non-adversarial alternative to court. Carole’s subsequent extensive training and skills as a mediator, facilitator, conflict management coach, communication trainer and in complaints handling enable her to provide a range of integrated dispute management, resolution and prevention services to a wide range of clients and mentoring of new mediators. Her experience encompasses finding ways to include and maximise the participation of parties who may have difficulty with the usual sit down, stream of conversation type mediation process. This could be for reasons of any number of physical or cognitive issues, or English language difficulties.
Marnie Cooper
With qualifications in psychology and dispute resolution, Marnie works as an FDRP and owns The Upspring, a mediation and coaching service for separated parents. She came to mediation after a 20-year career in marketing and philanthropy, during which she built a sizeable marketing agency from the ground up. Marnie loves working with kind, clever people to help them define their endgame and use intelligent, evidence-based strategies to achieve it.
Karis Nafte
Karis is a Certified Dog Behavior Consultant, and accredited family mediator, with more than 25 years of experience as animal behavior expert. She provides pet custody mediation, behavioral consultations, and professional educational training courses. She offers online mediation services to pet owners for custody negotiations that are fair and respectful for both people and ensure the pet's well-being is prioritized.
Nicole Davidson
Nicole brings over 25 years of commercial experience to her conflict and negotiation work. A lawyer by qualification, she also offers experience of banking and insolvency. Working for top tier consultancies and banks, she has gained experience of a wide range of industries in Australia, Europe and the Middle East. More recently, Nicole has been developing her passion for helping people navigate the challenges of communicating collaboratively to achieve optimal outcomes. An expert in interest based negotiation, she is a firm believer that through enhanced dialogue, parties can reach optimal outcomes, even in difficult situations..
Emily Skinner
With a Master’s and Ph.D. in Conflict Resolution and Analysis focused on Organizational Development from Nova Southeastern University, Emily has dedicated her career to transforming workplace dynamics. Her PhD research explored the gap between high social need and low market demand for conflict resolution services, and came up with suggestions for how to improve marketing in the field.
What past students say
Krysteen McElroy
Mediator, South Australia
Tania Waters
Mediator, Western Australia
Anthony Dilley
Paediatric Surgeon, NSW
Jessica R
Mediator, Australia
SUZanne Miller-Mustard
Social Worker and Circle Facilitator, Queensland
PETER HANSON
Family Dispute Resolution Practitioner, New South Wales
Frequently Asked Questions
Absolutely! This course will get you started from scratch, and make sure you are set up to develop and scale in the future.
If you are not 100% satisfied we will provide a full refund of your registration up to 30 days after you registered.
Registration is paid up front, but we do have monthly payment plans available for the premium package.
We are happy to answer any questions you have. Just email office@conflictmanagementacademy.com and we will get back to you.
Ready to start?
LET’S GO!
$1997
FUll online course access
- 12 months course access
- Over 20 hours of video lessons
- Workbook to apply your learning and record your business plan
- Two hour personal business plan review session
$2497
PREMIUM PACKAGE
- Get course access with all inclusions plus…
- 4 x 2-hour small group facilitated sessions
$4997
PLATINUM Package
- Get course access with all inclusions plus…
- 4 x 2-hour small group facilitated sessions
- 12 x 90-minute individual coaching sessions
