The Table

Business development and marketing for the conflict resolution practitioner


Are you a passionate conflict management professional eager to develop a thriving practice?

Our course is specifically crafted to address the unique challenges and opportunities within the conflict resolution field. Benefit from the insights of industry experts who have successfully established and scaled their conflict management businesses. Engage in practical exercises, case studies, and collaborative discussions to apply your newfound knowledge in real-world scenarios.

As you proceed through the course, you will be supported by coaches and mentors who can help you to apply your learning to your own specific situation and aspirations. By the end of the course you will have a complete business plan and a clear map for your future development.

What's in the course?

In this video, Dr Samantha Hardy talks you through what’s in the course.

The course has 12 modules, which each include 6-8 lessons and activities. Each graduate also receives 2-hours of one-on-one business plan review sessions. There are optional business brainstorming sessions throughout the year, and you can pay for additional individual business coaching sessions if you want more personalised support.


Your "why"

In this module you will consider how you got here and why you want to create this business. If you are not clear about your purpose, it’s easy to get side-tracked, to send mixed messages, and to waste time on things that are not aligned with your values and goals. You will send time looking at your personal experiences, your values, your reasons for being in this field of work, and your vision for the future. You’ll also practice distilling that into one line that your customers can relate to.


Your ideal clients

Not all clients are created equal! Knowing your ideal client helps you to design your services to better meet their needs, and tailor your messaging to resonate with the specific interests of your target audience. In this module you will clarify who are your ideal clients, where to find them, how to connect with them, and how to best support their needs.


Your competitors

Before setting up any business, it's important to understand the market, and in particular your potential competitors. In this module you will learn how to engage in market research to identify your competitors, discover what you can learn from them, describe how you are different from them, and explore ways to turn competitors into collaborators.


Your brand

A clear brand helps create a distinct identity for your business, and builds trust and credibility, which is particularly important when working in the sensitive area of conflict management. Branding is not just about a logo and aesthetics; it is a strategic tool that influences how a business is perceived by its audience. In this module you will look at your business name, your colour scheme and fonts, your logo and your imagery.


Your website

Your website is often the primary point of interaction and information dissemination between you and your prospective clients. It is important to demonstrate your credibility and professionalism, but also to build connection and trust. It is a versatile tool for communication, marketing and interaction, and is essential for your business. In this module you'll consider different ways to develop your website, what kind of content and images you need, and how to maximise it for web searching.


Your social media

Social media provides a dynamic and influential platform that can enhance communication, build relationships and amplify the reach of practitioners. Social media allow you to engage with potential clients, distribute content, make your brand visible, network, and increase your impact in your community. In this module you'll learn how to set up your social media profiles, which platforms are right for you, how to manage scheduling and posting, and handling interactions through comments and messages.


Your content

Content marketing establishes your expertise and builds trust and credibility. It also promotes conflict management as a field and raises awareness in the broader community. You'll learn how to use blogging, podcasts, keynote speaking, newsletters and other forums to share your content. You'll also discover how to harness the power of AI in developing your content.


Your pricing 
and sales

Once prospective clients have found you, the next step is for them to actually engage your services. You need to know how much to charge, and how to turn enquiries into business. As conflict management professionals, we have skills that can make the sales process comfortable, personal and rewarding for all concerned. In this module you'll consider pricing your services, how to manage enquiries, what to do in introductory consultations, and how to optimise your clients' experience from initial contact to post-service follow up.


Your networks

In a service based business like conflict management and resolution, networking is essential. Clients are not always aware of the services you offer, or how to find them. Much of our work often comes from referrals from others and so building and maintaining strong relationships with our networks is essential. There are also particular considerations in networking in the conflict field that need to be carefully navigated to avoid ethical issues from arising. In this module you'll discover the power of networks, as well as how to establish and nurture them.


Your ethics

You have probably already learned about the ethical requirements of engaging in mediation and coaching practices. However, there are also particular ethical obligations and dilemmas involved with marketing and selling conflict-related services. In this module you will learn how to run, develop and market your business ethically.


Your documents

As well as attracting prospective clients, once they are ready to engage your services, it's important to have the right documentation and business processes to make service provision a smooth and transparent process. In this module you will develop relevant documents (information sheets, brochures, agreements, invoices, etc.) necessary to actually run your business. You'll hear from practitioners who have very different approaches to how they use these documents, and you'll be able to develop your own portfolio of documents that align with your practice and your brand.


Your professional support

Working as a professional in the conflict management field can often be a lonely business, particularly if you are a one-person enterprise. It is important to ensure that you have the right professional support to help you continue to provide quality services in an ethical way and to maintain your own wellbeing. In this module we consider the kind of support you need, including debriefing, supervision, reflective practice groups, collaborations with others, and possibly a business coach.


Personal business plan review

At the end of the course, Nick Carter will provide you with two-hours of one-on-one individualised feedback and coaching to support you to review your business plan.


Business brainstorming sessions

Throughout the year we will be offering four 2-hour business brainstorming sessions. These will be live on zoom, and any students in the course can attend to participate or just listen and learn. Students can submit questions or topics for discussion in advance of these sessions and then attend live to discuss these with Megan Lewis and other participants.


Individual business coaching

If you'd like more individual support during your business development journey, you can book one-on-one sessions with Nick Carter or Megan Lewis at any time throughout the course to address your specific needs. These are charged at an hourly rate, but you can also purchase packages of 4, 6 or 12 sessions.

Meet some of our presenters

Dr Samantha Hardy

Dr Samantha Hardy is the principal of Conflict Coaching International, and the Director and Lead Trainer for CCI Academy. She is an experienced mediator and conflict coach and the founder of the REAL Conflict Coaching System™. She provides conflict support to managers and leaders across the world. She also provides professional development training, supervision and mentorship to mediators and coaches who work with clients in conflict.

Megan Lewis

Megan has been providing professional conflict resolution services on the mid north coast of NSW since 2011 and established The Resolution Network in 2013. Prior to embarking on a formal career in mediation, Megan spent 18 years working as a communicator across a range of industries and held managerial positions in the corporate and not-for-profit sectors with responsibilities across Australia, New Zealand and Asia. Megan is passionate about helping people find solutions and make well-informed choices for their future when they find themselves in conflict. In addition to mediation services, Megan provides communication coaching and small group training.

Nick Carter

Nick is a mediator and family dispute resolution practitioner in the process of setting up a collaborative practice. He has a background as an entrepreneur and has extensive experience in sales and marketing.

Peter Hanson

Peter Hanson runs a conflict resolution practice, providing Family Dispute Resolution for separated parents. He runs a highly successful Facebook group with over 6000 members.

Sarah Blake

Sarah Blake is a business strategist and highly experienced mediator. She has been running her own practice for many years and received many awards for her innovative approach and dedication to the field. She is a regular guest on television and radio, speaking about all things related to conflict.

Vesna Cvjeticanin

Vesna is a mediator who specialises in elder mediation and workplace/business conflict. She also runs a weekly radio program Mediation Today in which she interviews mediators from Australia and internationally about their practice.

Laura May

Laura May PhD is the host of the Conflict Tipping Podcast at Mediate.com. She was previously the Executive Director of the International Mediation Institute.

Tamir Berkman

Tamir Berkman is a divorce coach, guiding men through separation. His lived experience, counselling studies and self-development journey all contributed to creating his unique program, teaching tools and techniques in a way that is approachable, practical, and masculine. Tamir is working with men via zoom, as well as offering equine assisted co-parenting programs.He has a vision to change how people separate, and the mission to highlight men’s emotional superpowers. Tamir has a counselling diploma and is an equine therapist.

Scott Dutton

Scott Dutton, aka "the Conflict Whisperer + Fun Maker" is an accredited mediator and social worker. He was the 2021 breakthrough speaker of the year (Professional Speakers Australia) and is a certified Speaking Professional.

Tammy Lenski

Dr. Tammy Lenski works with individuals and organizations worldwide to address conflict in ongoing personal and business relationships. Co-founder of the world’s first master’s degree program in mediation in 2002 and one of the world's first online mediators for eBay in 1999, Tammy was recognized by the Association for Conflict Resolution in 2012 for innovative and pioneering work in the field. She can be found online at TammyLenski.com. She is the author of two books: Making Mediation Your Day Job and The Conflict Pivot.

Emily Barnes

Emily is a lawyer and mediator who runs her own practice, Dewberry. Emily is passionate about the work that she does and it shines through in her tireless and compassionate engagement with parties throughout the mediation process. Emily is known for her fearless approach to conflict and clear communication skills when unpacking complex problems so that parties may remain calm and focused on their path out of conflict.

Shelby Timmins

Shelby Timmins is the heart and soul behind Divorce Done Differently. Before stepping away from traditional legal practice, she was an Accredited Specialist in Family Law. She has over 18 years of family law experience, much of this at one of Sydney's most respected family law firms. Realising she wanted to practise outside of court and in a more family friendly way, she stepped away from practising law and established a boutique dispute resolution business, Divorce | Done | Differently.

Margaret Halsmith

Margaret is the Principal Mediator at HDR (Halsmith Dispute Resolution) and the sole practitioner. She came to mediation over twenty years ago after a career in psychology and education. As well as her mediation practice she offers experienced and new mediators individual and very small group coaching and supervision.

Debbie Dunn

Debbie is an accredited mediator under the national standards and holds a Graduate Diploma in narrative therapy following two years of study at the Dulwich Centre in Adelaide. She is an experienced advocate, narrative mediator and therapist.

Meredith Paige

Meredith is a country chick with a big-city work ethic! She believes in giving regional and small businesses the tools they need to make their DIY marketing more effective.

Claire Holland

Claire Holland is a conflict management specialist with global experience in mediation, group facilitation, coaching, and training. She is an experienced educator, and has developed multiple training resources and curriculum in conflict and peace studies. Claire also works as a project-based consultant advising, supporting, training, and building capacity of individuals and groups to better manage conflict.

Bianca Keys

Bianca is a highly experienced mediator, educator, and conflict management coach. Bianca has a legal background but has worked exclusively as an ADR practitioner since 2004. She specialises in commercial, workplace, health care and personal injury disputes and holds current mediator and conciliator appointments with a number of State, Federal, and Industry Panels, Commissions, and Ombudsman services. Bianca served on the Mediator Standards Board (MSB) between 2014-2022 and was Chair of the Board from 2019-2021. She is particularly passionate about supporting a next generation of highly capable mediation professionals via training, supervision and mentoring in Australia and overseas.

Carole Grace

Carole Grace, was at the forefront of mediation in Victoria, Australia, as one of the first mediators trained and appointed to a Victorian Government pilot project to provide a non-adversarial alternative to court. Carole’s subsequent extensive training and skills as a mediator, facilitator, conflict management coach, communication trainer and in complaints handling enable her to provide a range of integrated dispute management, resolution and prevention services to a wide range of clients and mentoring of new mediators. Her experience encompasses finding ways to include and maximise the participation of parties who may have difficulty with the usual sit down, stream of conversation type mediation process. This could be for reasons of any number of physical or cognitive issues, or English language difficulties.

Marnie Cooper

With qualifications in psychology and dispute resolution, Marnie works as an FDRP and owns The Upspring, a mediation and coaching service for separated parents. She came to mediation after a 20-year career in marketing and philanthropy, during which she built a sizeable marketing agency from the ground up. Marnie loves working with kind, clever people to help them define their endgame and use intelligent, evidence-based strategies to achieve it.

What past students say

Marketing is not something I find easy or even enjoy – having to put myself out there is a challenge but unfortunately, it is essential. The Beyond the Table course has been great, full of lots of practical and common sense advice and knowledge from others who are also in the industry and understand what is needed. I like that you can drop in and out of modules as you feel you need to concentrate on an area of your marketing plan and just need a refresh or reminder of the path to take.

Krysteen McElroy

Mediator, South Australia

Beyond the Table is specifically and thoughtfully designed for conflict resolution practitioners. Whilst I really love the work that I do and I strongly believe I make a very positive contribution to my clients, I know I need some help with articulating and marketing those benefits to those clients I seek to serve. Which clients do I seek to serve? This course has prompted me to get very intentional around that too. Again, as with all CCI Academy courses, the ability to learn at my own pace is a big plus for me. I recommend this course to any conflict resolution practitioner who wants to design and build a sustainable business."

Tania Waters

Mediator, Western Australia

Beyond the Table is a remarkably versatile learning journey suited to every practitioner. For those thinking of launching their own business with limited start-up budget, it provides sage advice and guidance as to how to logically work through the steps required. For practitioners engaging marketing specialists, this course provides sufficient knowledge and expertise for you to interact with your contracted specialists in a manner that maximises the likelihood that the projected product best meets your needs. Whether your practice is big or small, developing slowly or at breakneck speed, this course is a prudent investment of your time and money!

Anthony Dilley

Paediatric Surgeon, NSW

Beyond the Table has all the ingredients to kick start or grow your conflict coaching business, with incredibly digestible chunks of quality information. I also liked the fact that as your business develops, you can always come back to the amazing and practical content and get back on track.

SUZanne Miller-Mustard

Social Worker and Circle Facilitator, Queensland

I'm finding this course just what I need. I'm putting the learnings into action as I work through the course.


Family Dispute Resolution Practitioner, New South Wales

Frequently Asked Questions

Is this suitable for me if I don't have a business yet?

Absolutely! This course will get you started from scratch, and make sure you are set up to develop and scale in the future.

What is your cancellation policy?

If you are not 100% satisfied we will provide a full refund of your registration up to 30 days after you registered.

How does billing work?

Registration is paid up front, but we do have monthly payment plans available for the premium package.

What if I have a question that is not listed on this page?

We are happy to answer any questions you have. Just email office@conflictmanagementacademy.com and we will get back to you.

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